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Porsche AG sees good fortune in Taycan EV, says CEO

Luxury sports car maker Porsche AG is seeing strong demand for its Taycan electric car. Such demand resulted in a wait for the Taycan EV increased to six months.

Also Read: Porsche Reportedly Expected Baby Taycan

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At the ongoing IAA 2021 in Munich, Porsche CEO Oliver Blume said the automaker had already sold its annual production capacity of 20,000 units between January and June. He also said the automaker is witnessing huge demand from various markets.

China is the world’s largest automobile market. It is also one of the biggest markets for electric cars and luxury cars. The Chinese market plays a key role in the global sales growth strategy of automakers. The CEO of Porsche claimed that the company also receives a large number of reservations for the Taycan EV from China.

However, the global chip crisis is having an impact on Porsche, as are other automotive majors around the world. The CEO of Porsche has revealed that the entire Volkswagen Group is fighting the chip shortage and is receiving more orders than it can fill.

Porsche Taycan is the German luxury sports car brand’s very first fully electric car. The automaker recently introduced a slew of updates to the Taycan EV and the Taycan Cross Turismo. These changes also affect range, connectivity and colors.

The car received the integration of Android Auto into the Porsche Communication Management (PCM) system, Remote Park Assist, etc. With the Park Assist remote control, the driver can control the parking of the electric vehicle remotely from his smartphone.

Meanwhile, inspired by the positive response from consumers to the Taycan EV, Porsche is planning another smaller EV. It could share Taycan components.

Porsche aims to make it a fastback-style electric sedan that will share the Audi A4 E-Tron architecture. This car will be pitted against rivals such as BMW i4 and Tesla Model 3.

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