Da Vinci of Debt celebrates the return of the Natural Light College Debt Relief program, launched in 2018. Each year, the program offers $ 1 million to help those burdened by the debt burden. Now entering the fourth year of his ten years, 10 million dollars engagement, Natty discloses the “highly ranked” plan behind his $ 100 rentals of diplomas in 2020 as he unveils the magnificent exhibition.
“The art world is filled with absurd price tags that most people find impossible to justify,” said Daniel blake, vice president of value brands at Anheuser-Busch. “This is what made it the ideal medium for this campaign. It’s a very apt analogy for the exorbitant cost of attending a typical four-year college. Da Vinci of Debt, we hope to inspire action around the college debt crisis and get more fans to participate for a chance to see Natty College’s debt relief program pay off their student loans. ”
Only in the art world can a single banana sell $ 120,000 and used linens from an artist go for $ 150,000. While other works of art like these are valued arbitrarily, the value of Da Vinci of Debt is derived from the average total cost ** of a four-year college education. The result is a work of art valued at $ 470 million, surpassing the most expensive work of art ever sold at public auction – Salvator Mundi, a 600-year-old Da Vinci painting that sold $ 450 million in 2017.
The design of the artwork is a fascinating collection of real diplomas, suspended in the air as if a gust of wind had dispersed them throughout the cavernous 6,000 square foot space of Vanderbilt Hall in Grand Central Terminal. The design aims to illustrate both the scale of the crippling debt crisis while also alluding to the chaotic impact college debt creates on those burdened with it. Each diploma has been carefully molded in place and brilliantly suspended using an intricate network of cables.
US university debt snowballing to a new record in 2021: $ 1.7 trillion* in total debt, and the average graduate pays more $ 180,000 ** By the time their degree is in hand, Natural Light is appealing to funds from the fine art world to view its exhibition and is open to entertaining bidders on the historic artwork.
“If that means giving more people the opportunity to enjoy the college experience without the debt that comes with it, we’re all ears,” Blake said. “Natty is committed to doing everything in our power to provide real solutions to college debt, and if there’s a serious bidder, you know where to find us… @naturallightbeer.”
The installation is in residence for a limited time in new York at Vanderbilt Hall at Grand Central Terminal from January 14-16, 2021. A complete gallery of the installation will be visible virtually at https://www.naturallight.com/davinci-of-debt.
In addition to the installation at Grand Central Terminal, Natural Light has partnered with Snap Inc. to replicate the Da Vinci of Debt in augmented reality (AR) making it accessible to anyone aged 21 and over via Snapchat. Using the Natural Light AR lens, Snapchatters can view and explore the exhibit virtually by placing it wherever they are and tapping sections of the setup to learn more about the crisis. University Debt in America and the Natural Light College Debt Relief Program.
In 2021, Natty is back with another $ 1 million in debt relief. Fans can tell Natty what prompted them to go to college for a chance to see Natty pay off his debt. Natty Light will accept entries using #NattyStories and #Contest from From January 11 to March 21, 2021. The complete contest rules are available on https://www.naturallight.com/natty-stories-2021. For more, follow @naturallight on Twitter and Facebook, @naturallightbeer on Instagram.
* Source: Federal Reserve report g.19
** Source: Student Loan Hero
NATTY COLLEGE DEBT
No purchase necessary. Open to residents of the United States who are twenty-one (21) years of age or older at the time of enrollment and who have enrolled in an accredited college or university in United States within fifteen (15) years preceding the date of entry. Begin 1/11/21 and ends on 03/21/21. See the official rules on naturallight.com/natty-stories-2021 for prices and details. Message and data rates apply. Void where prohibited. ENJOY RESPONSIBLY © 2021 Anheuser-Busch, Natural Light® Beer, St. Louis, Missouri
ABOUT NATURAL LIGHT
Natural Light was introduced in 1977 as Anheuser-Busch’s first low calorie light beer. Currently America’s sixth best-selling beer, Natural Light is brewed with a blend of premium hops and a combination of selected grains producing crisp flavor, light body and satisfying refreshment.
For over 165 years, Anheuser-Busch has carried on a heritage of brewing high-quality, flavorful beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 dealerships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across United States. We are home to several of America’s most recognizable beer brands including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that offer beer drinkers a choice of the tastiest craft beers in the world. industry. From responsible drinking programs and emergency drinking water donations to cutting-edge sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
SOURCE Natural Light